ad

2015년 3월 31일 화요일

PE 3/30 A New Grocery Store in the Neighborhood

Ah, here it is. Right where the bedding store used to be.
* bedding store: 침대 가게

Wow! That’s quite a window display! This new supermarket is obviously planning to give our regular store a run for its money.
* a run for one’s money: a challenge, especially to compete
ex> Let’s give our competition a run for their money by offering a discount on our newest models.
Note> The literal origin of the phrase comes from horse racing. To want a run for your money is to want a horse that you have placed a bet on to participate in the race.

Well, they’re sure taking a step in the right direction with their pricing. Bananas cost almost twice this much at our usual store.
* take a step in the right direction: to engage in positive action
ex> Getting our roof and drain pipes repaired before the rainy season starts would be taking a step in the right direction.

Let’s think about this before we go off half-cocked. Maybe these low prices are just a temporary strategy to lure customers away from our regular store, maybe so they’ll go out of business. And then…
* go off half-cocked: to respond or react prematurely
= rush into it; jump the gun; plunge into it
ex> Randall went off half-cocked when he sold his shares before the entire report.
ex> Let’s wait and see what the other club members think. We don’t want to go off half-cocked.

I bet our old store won’t be taking this lying down. Should we do our grocery shopping at both places for the next few weeks to see how things shape up?
* take something lying down: to shy away from a competitive situation (usually used in the negative)
ex> Cheryl discovered that Stan was seeing another woman, but she’s not taking it lying down.
* shape up: unfold; develop over time
ex> Let’s see how class performance shapes up after the review lesson.


댓글 없음:

댓글 쓰기