You said you’ve got the final figures
from the exhibit? How did it shake out?
* shake out: to eventually turn out to
be; result
ex> She’s been planning this event
for months, so I’m curious to see how it shake
out.
ex> We’ll have to wait and see how the
new ad campaign shakes out.
The bad news is that attendance fell short of expectations. After all the expenses are taken
into account[하1] , we barely broke even.
* fall short: to fail to reach an
expected level
ex> Our sales fell short of our target, but it was still a good month.
ex> They didn’t start breaking even until 18 months after they
started.
But there’s no question that the show raised the gallery’s profile. Look at
all the positive comments and reviews we got.
* raise one’s profile: to improve one’s
fame, credibility, etc.
ex> The tournament win raised his profile in the chess
community.
Maybe we could characterize the show as
a loss leader – something that will
bring indirect monetary benefits.
ex> Some stores advertise cheap TVs as a
loss leader to gain more traffic.
That’s a clever spin. We’d have to be able to make a convincing case for that,
though.
* spin: a way of presenting specific
information, usually by making it more interesting or exciting
ex> Once Mark puts his spin on the story, it’ll be hard to know
what really happened.
[하1]considered; allowed for; taken into consideration
[하2]In business, the “break-even
point”(BEP) is
the point at which cost or expenses and revenue are equal: there is no net loss
or gain.
[하3]미끼상품, A classic example of this is that of razor blades. Companies give
their razor units away for free, knowing that customers have to buy their
replacement blades, which is where the company makes its profit.
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