ad

2017년 2월 16일 목요일

PE 12/14 A Partial Success


You said you’ve got the final figures from the exhibit? How did it shake out?
* shake out: to eventually turn out to be; result
ex> She’s been planning this event for months, so I’m curious to see how it shake out.
ex> We’ll have to wait and see how the new ad campaign shakes out.

The bad news is that attendance fell short of expectations. After all the expenses are taken into account[하1] , we barely broke even.
* fall short: to fail to reach an expected level
ex> Our sales fell short of our target, but it was still a good month.
* break even[하2] : to have no profit but no loss
ex> They didn’t start breaking even until 18 months after they started.

But there’s no question that the show raised the gallery’s profile. Look at all the positive comments and reviews we got.
* raise one’s profile: to improve one’s fame, credibility, etc.
ex> The tournament win raised his profile in the chess community.

Maybe we could characterize the show as a loss leader – something that will bring indirect monetary benefits.
* loss leader[하3] : an item which is sold at a loss to attract customers
ex> Some stores advertise cheap TVs as a loss leader to gain more traffic.

That’s a clever spin. We’d have to be able to make a convincing case for that, though.
* spin: a way of presenting specific information, usually by making it more interesting or exciting
ex> Once Mark puts his spin on the story, it’ll be hard to know what really happened.



 [하1]considered; allowed for; taken into consideration
 [하2]In business, the “break-even point”(BEP) is the point at which cost or expenses and revenue are equal: there is no net loss or gain.
 [하3]미끼상품, A classic example of this is that of razor blades. Companies give their razor units away for free, knowing that customers have to buy their replacement blades, which is where the company makes its profit.

댓글 없음:

댓글 쓰기