Hallyu refers to the popularity of Korean entertainment in surrounding Asian countries.
Korean pop culture blew up in the early 2000s with the immensely popular Korean TV dramas.
* blow up: 큰 방향을 일으키다.
ex> Hyun Bin was always popular, but really blew up after "Secret Garden."
However, recently Hallyu has started to take a new form.
* take a new form: 새로운 형태를 띠다.
K-pop music has been blowing new life into the Hallyu wave.
* blow new life into: ~에 새 활기를 불어넣다.
ex> Government support is blowing new life into the bio-engineering sector.
Groups like Girls Generation and KARA have massive followings in Japan.
The new Hallyu wave has been helping Korean businesses as well.
ex> Every time she lands at the airport, there is a massive following of fans that show up.
As Asians get more familiar with the Korean pop-culture, it's easier for companies to sell their products abroad.
* get more familiar with: ~에 더욱 친숙해지다.
@ He's chip off the old block. 그는 부모님을 빼닮았어.
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