PE 12/14 A Partial Success

You said you’ve got the final figures from the exhibit? How did it shake out?

* shake out: to eventually turn out to be; result

ex> She’s been planning this event for months, so I’m curious to see how it shake out.

ex> We’ll have to wait and see how the new ad campaign shakes out.

The bad news is that attendance fell short of expectations. After all the expenses are taken into account[하1] , we barely broke even.

* fall short: to fail to reach an expected level

ex> Our sales fell short of our target, but it was still a good month.

* break even[하2] : to have no profit but no loss

ex> They didn’t start breaking even until 18 months after they started.

But there’s no question that the show raised the gallery’s profile. Look at all the positive comments and reviews we got.

* raise one’s profile: to improve one’s fame, credibility, etc.

ex> The tournament win raised his profile in the chess community.

Maybe we could characterize the show as a loss leader – something that will bring indirect monetary benefits.

* loss leader[하3] : an item which is sold at a loss to attract customers

ex> Some stores advertise cheap TVs as a loss leader to gain more traffic.

That’s a clever spin. We’d have to be able to make a convincing case for that, though.

* spin: a way of presenting specific information, usually by making it more interesting or exciting

ex> Once Mark puts his spin on the story, it’ll be hard to know what really happened.

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 [하1]considered; allowed for; taken into consideration

 [하2]In business, the “break-even point”(BEP) is the point at which cost or expenses and revenue are equal: there is no net loss or gain.

 [하3]미끼상품, A classic example of this is that of razor blades. Companies give their razor units away for free, knowing that customers have to buy their replacement blades, which is where the company makes its profit.

PE 12/13 William Faulkner – Nobel Prize Acceptance Speech

I decline to accept the end of man. It is easy enough to say that man is immortal because he will endure: that when the last ding-dong of doom has clanged [하1] and faded from the last worthless rock hanging tideless in the last red and dying evening, that even then there will still be one more sound: that of his puny [하2] inexhaustible voice, still talking.

* fade: to slowly lose intensity

ex> Many of my parents’ old color photographs have faded.

I refuse to accept this I believe that man will not merely endure: he will prevail. He is immortal, not because he alone among creatures has an inexhaustible voice, but because he has a soul, a spirit capable of compassion and sacrifice and endurance.

* merely: only; just

ex> The police were amazed that the troublemaker was merely a child.

* prevail: to defeat an opponent; continue to exist through endurance, superiority, etc.

ex> Benny won the first game, but Foster prevailed for the next three.

The poet’s, the writer’s, duty is to write about these things. It is his privilege to help man endure by lifting his heart, by reminding him of the courage and honor and hope and pride and compassion and pity and sacrifice which have been the glory of his past.

* compassion: a desire to relieve the distress of others

ex> Anne’s compassion for animals has saved hundreds of innocent lives.

* lift one’s heart: to invoke a sense of joyous openness; feel elation

ex> It lifts my heart to see our son and his cousins playing together.

The poet’s voice need not merely be the record of man, it can be one of the props, the pillars to help him endure and prevail.

* pillar: something or someone that provides support; a vertical support in a structure

ex> My brother is a pillar in his community.

ex> Many of the ancient stone pillars lay shattered on the ground.

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 [하1]쨍그랑 하는 소리를 내다

Bells were clanging in the tower.

The trams clanged their way along the streets.

 [하2][^|pju:ni] 작고 연약한 (paltry; feeble; diminutive)

The lamb was a puny little thing.

PE 12/12 Relief on the Road

I’m so glad you offered to come along on this road trip for moral support, Kate.

* moral support: helping one emotionally with encouragement, love, etc.

ex> I accompanied my sister to her medical appointment for moral support.

You have nothing to worry about, Michelle. Once they hear you play, you’ll be in like Flynn.

* in like Flynn: quickly accepted or successful

ex> I told the other team members I had a van, and I was in like Flynn.

Thanks for saying that, but you can never really be certain about what they’re looking for. Sometimes it’s just the luck of the draw.

* luck of the draw: the result of chance; something one cannot control

ex> I was born with bad eyesight, but I guess that’s the luck of the draw.

Speaking of luck, that sign says there’s a rest area comping up. What a lifesaver!

* lifesaver: something or someone that saves one from difficulty or danger.

ex> Fiona was a lifesaver, showing up just when I really needed help.

No kidding! I could use a little break to freshen up. Should we get something to eat?

* freshen up: to clean oneself or change clothes in order to feel better

ex> She said she’d need about 30 minutes to freshen up before dinner.

That would be a godsend. I didn’t have much for breakfast today.

* godsend: something or someone that provides great and/or unexpected relief

ex> Finding that cash in the bottom of my purse was a godsend.

PE 12/9 Toby’s Crush

Cut it out, you two! What’s all the hoopla about?

<singing> Toby has a crush on Em-ma! Toby has a crush on Em-ma!

I do not! Caroline’s trying to make me the laughing stock of the whole school!

First off, Caroline, no line likes a tattle-tale. And it’s not nice to tease your brother.

Oh she is, is he? Could I have a word with you, Bob?

* cut it out: to stop doing something; remove something

ex> Jerry was yelling at the TV, so I asked him to cut it out.

* have a crush on someone: to be infatuated with someone; be intensely fond of someone

ex> Danny has a crush on a woman in his office.

* laughing stock / laughing-stock / laughingstock: one who is laughed at or ridiculed

ex> If we get a pet pig, we’ll be the laughing-stock of the village.

* First off: To begin with; In the first place

ex> First off, we’re going to count the ballots again to be sure the totals are correct.

* tattle-tale / tattletale: a child who tells another child’s incriminating secret to an adult or teacher

ex> My middle sister was such a tattletale when we were kids.

* have a word with one: to have a private discussion with one, often to question or reprimand them

ex> We should have a word with our son about his housekeeping habits.

@ What’s all the hoopla about? 뭐 때문에 이렇게 야단법석이니?

PE 12/8 Argentina’s Iguazu Falls

We’re so glad we found you, Franco. You’re the best guide ever. You seem to know these trails inside out.

Thank you, but I must ask you to speak up. Your kind words are being lost in the roar of the falls.

Oh! Sorry! Thanks for your advice about bringing extra clothes! I’m already soaked to the skin!

That’s the other side of the coin to all these beautiful rainbows. That plastic bag will keep your clothes bone dry, and we will have our lunch at a nice sunny place where we can all dry off.

I noticed some people had been giving short shrift to the idea of putting their clothes in bags, but they sure followed suit with us when we got closer to the falls.

* know something inside out: to be very familiar with something

ex> Let’s ask Ron where it is: he knows this area inside out.

* speak up: to talk louder; be heard

ex> Lucas used to be afraid to speak up when he was in class.

* soaked to the skin: wearing clothing that is completely wet

ex> If we don’t buy an umbrella, we’ll be soaked to the skin by the time we get home.

* the other side of the coin: the counteracting aspect; the opposite

ex> The other side of the coin to being laid off is that I have some free time now.

* bone dry: completely dry

ex> My grandparents’ well was bone dry at the end of last summer.

* follow suit: to do the same thing as someone else has just done

ex> If Stephanie wore pink, all her classmates would follow suit.

@ Some people had been giving short shrift to the idea.  몇몇사람들은 그 생각에 대해 갸우뚱했다. 

ignored the idea. /disregarded the idea. /dismissive of the idea.

PE 12/7 Company Makes Changes

What’s this I hear about the company shutting down the electronics assembly division?

You heard right. Management has decided to farm out that work to a foreign supplier.

Why can’t we just maintain the status quo [하1] and keep it in house?

Our main competitor has upped their game, so we have to do something. I guess this was the best solution.

I’m sure the bean counters would’ve considered that option. The good news is that all the assembly workers are being given other jobs within the company.

* shut down: to close, turn off, or discontinue something

ex> If you hear a funny noise, shut down the machine immediately.

* farm out: to assign a task to an external supplier

ex> The company farmed out its customer service to a call center in India.

* status quo: the current situation; the way things are now

ex> Should we open a new location, or maintain the status quo?

* in house: within an organization or location

Ex> We do everything in house, from design to distribution.

* (step) up one’s game: to improve one’s performance

ex> The camera maker has upped its game by announcing a new flagship model.

* bean counter: an accountant; 회계사, 회계 직원

ex> Your proposal looks good to me, but let’s see what the bean counters say.

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 [하1]When we talk about the “status quo,” however, we often mean it in a slightly bad way. When people want to maintain the status quo, they are often resistant to progress.

PE 12/6 Winston Churchill Speech – “We shall fight on the beaches…”

I have, myself, full confidence that if all do their duty, if nothing is neglected, and if the best arrangements are made, as they are being made, we shall prove ourselves once again able to defend our Island home, to ride out the storm [하1] of war, and to outlive [하2] the menace [하3] of tyranny, if necessary for years, if necessary alone. At any rate, that is what we are going to try to do. That is the resolve of His Majesty’s Government – every man of them.

The British Empire and the French Republic, liked together in their cause and in their need, will defend to the death their native soil[하4] , aiding each other like good comrades [하5] to the utmost of their strength

* prove oneself: to demonstrate one’s ability or courage

ex> The new soldiers are given many opportunities to prove themselves.

* ride out the storm: to survive a difficult situation without being harmed

ex> My spouse is in a terrible mood, but I’ll ride out the storm.

* at any rate: in any case; regardless of the situation

ex> We’ll still have to replace the window, at any rate.

* resolve (noun): determination; commitment

ex> His mother’s words strengthened his resolve to try harder.

* cause (noun) a reason for an action; a charitable undertaking, 원인, 이유, 대의명분, 이상

ex> I support your cause, and besides, I love chocolate-covered almonds.

* comrade: a close friend or associate; a fellow soldier

ex> What time are you meeting your comrades from the bowling team?

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 [하1]People also use the phrase “weather the storm” to mean the same thing. Both these phrases literally mean to experience and survive an actual storm.

 [하2]~보다 오래 살다, ~보다 오래 지속되다

I’m sure Rose will outlive many of us.

 [하3][^|menəs] 위협, 위협적인 존재

 [하4]our country; our nation; our homeland

 [하5]This term is often used to describe a fellow member of a political party, especially a fellow Communist or socialist.