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2016년 4월 7일 목요일

PE 4/6 From Bankruptcy to Blockbusters


* go belly up: to become bankrupt; go out of business
ex> Most CD stores went belly up when people began to download music.

* hang onto: to retain
ex> These bubblegum cards will be valuable if you hang onto them long enough.

* crunch numbers: to perform calculations; especially to answer a specific question
ex> I crunched the numbers and realized it would cost me more not to buy those shoes.
Note> “Crunching the numbers” means doing a lot of math to figure out the answer to a question. You can “crunch numbers” to figure out the cost of something complicated, like a business transaction or a home loan. Scientists and engineers also “crunch numbers” to solve problems in their work.

* big bucks: large amounts of money
ex> My brother is making big bucks as a plastic surgeon.

* through the roof: very high, exceeding limits
ex> Our sales went through the roof when we got a celebrity endorsement.

* at one’s beck and call: ready to fill one’s requests immediately
ex> Marie is at her kids’ beck and call.
ex> I quit that job because I was tired of being at my boss’ beck and call.

* Today’s Expression> Filmmakers work around the clock.
= constantly; 24/7; day and night


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