Marketers, who pride themselves on being ahead of the curve, are already
tapping into our growing collective desire to do good.
* be/stay/get
ahead of the curve: to know what the trends are going to be in the near
future before most others
ex> My sister always stays ahead
of the curve when it comes to fashion.
* do
good: to perform kind deeds
ex> As a Boy Scout, Jake learned that
it was important to do good every day.
It began with somber piano music,
followed by a voice-over: “Millions of people,” it said, “everyone out for themselves… can this really be
the only way?”
* be
out for oneself: to be selfish in one’s thoughts and actions
ex> During a drought, animals that
normally work together, will be out for themselves.
If Chivas whiskey feels that altruism is
a good way to sell scotch, you know there’s something in the zeitgeist. This
moment in history demands that we stop waiting
on others – especially others living in Washington – to solve the problems
and right the wrongs of our times.
* wait
on others: to fail to take action because one expects others to do
something first
ex> I learned to never wait on
others when it came to my taking action toward my goals.
* right
the wrongs: to correct the transgressions of others or ills of society
ex> Often, children feel the need to right
the wrongs of their parents.
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