PE 9/17 An Ad Campaign for the Winter

Okay, listen up team. We’re on a tight deadline to come up with an ad campaign for our client’s line of winter apparel. Marley, do you have anything to add?

* come up with: to think of a solution or valuable idea

ex> Maybe we can come up with a solution to your problem.

Sure. Let’s see… the client wants to focus on their eye-catching colors. While winter itself is often a drab season, it doesn't have to be with their bright outerwear.

* let’s see: to make a quick assessment of a situation or circumstance

ex> Let’s see how fast this car goes!

* drab: of a dull light brown color

Sounds like we’re already making strides, Marley. Good stuff. And maybe focus on warmth as well.

* make strides: to advance

ex> The field of medicine has made great strides toward curing cancer.

Note> “Stride” means to take a single long step.

I hope everyone on this call is writing this down. I expect you to work off of our ideas and turn in your top five to either Zoe, who is running point on this project, or me by tomorrow at 4 p.m.

* run point: to lead

ex> The captain sent several snipers and scouts forward to run point in the attack.

I think we've given you guys enough of a jumpstart to get things going. Feel free to pair up or brainstorm over coffee in the break room.

* get a jumpstart / give a jumpstart: to begin quickly or first

ex> After finishing this month’s writing project, Tracey got a jumpstart on the next month’s.