PE 10/12 Newism

1. catch phrase: 캐치프레이즈
ex> The political catch phrase for President Obama's first campaign was "change."

2. keep one's finger on the pulse: 속속들이 알고 있다, 정통하다
ex> Myra keeps her finger on the pulse of fashion by reading every fashion magazine she can get her hands on.

3. in the know: 잘 알고 있는, 정보에 밝은
ex> Lydia is kept in the know by her supervisor, but everyone else in the office is kept in the dark.

* hyper-competition: 초경쟁
* on steroids: 더 강력한, to a greater degree, exaggerating
* innovation 혁신
* consumerism: 소비, 소비지상주의