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2014년 3월 31일 월요일

3/31 Talk about internationalizing Korean food.

Korean food has been gaining more recognition overseas. However, it is still far behind Chinese or Japanese food when it comes to how internationalized it is.
* gain more recognition: 인지도가 더 올라가다, 좀 더 인정받다
ex> Her research gained more recognition abroad than at home.

Korea has launched several campaigns in the past to globalize Korean cuisine.
ex> Our hard work to globalize Korean cuisine is gaining recognition.

Experts are pushing to make Korean food more palatable to foreigners.
* palatable [|pӕlətəbl]: 맛있는, 마음에 드는
ex> Some of the dialogue has been changed to make it more palatable to an American audience.
ex> food palatable to the foreign taste

Various groups have been putting together food festivals and expos to showcase Korean dishes.

There are some logistical hurdles, though. Standardizing the ingredients is one challenge.
* standardize: 표준화하다
ex> We need a standardized contract.
* logistical hurdle: 진행상의 장애 요인

Another challenge is making menu description more appetizing to non-Koreans.
* appetizing: 먹음직스러운
ex> You need to decorate the dish so that it is more appetizing.

There are several Korean food chains that are expanding worldwide.

It may be a matter of time before Korean food becomes a common menu in other countries.
* it may be a matter of time before: ~하기까지는 시간 문제일 것이다.
ex> It may be a matter of time before she starts to go out with him.

@ I’m in the mood for Korean food today오늘은 한식이 먹고 싶어

<HOMEWORK>
1.      I wanted to gain more recognition from my parents.
2.      The government is making more efforts to globalize Korean cuisine.
3.      The dish didn't look appetizing.
4.      It may be a matter of time before he joins our club.



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