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2013년 8월 12일 월요일

PE 8/9 Deep-voiced Bosses Make More Money

The study revealed that a deeper voice creates a commanding presence.
* commanding presence: 당당한 풍채
ex> The general's commanding presence was a result of years of combat experience.

Previous research studied people's reactions to voice pitch in a laboratory, but this latest report took it to the next level, seeing if the results translated to the real world by studying the voice pitches of 800 male CEOs in the U.S.
* pitch: 음조
* take it to the next level: 한 단계 발전시키다
ex> After five years of dating, I think we should take it to the next level. Will you marry me?

For years, leadership coaches have been advising their clients on ways to come across as more commanding, including lowering their pitch when possible.
* come across: 인상을 주다
ex> I don't want to come across like a jerk, but you could stand to lose a few pounds.





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