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2014년 7월 24일 목요일

New Ad Campaign Hopes to Deter Illegal Immigrants





This morning, the first look at new TV commercials designed to discourage the overwhelming tide of Central American children and their mothers crossing the Texas border illegally.// Dramatic stories made in telenovela fashion to be played here in the United States and in El Salvador, Honduras and Guatemala, showing a young teen saying good-bye to his mother and father, and heading to America, only to be found a victim of a dangerous journey.// At a press conference in the Rio Grande Valley, the Border Patrol Commissioner personally warned Central American parents that the trip north has become more treacherous.//

commercial 광고
discourage 막다, 의욕을 꺽다, 좌절시키다
overwhelming 압도적인, 대응하기 힘든
 ex> The evidence against him was overwhelming.
 ex> She had the almost overwhelming desire to tell him the truth.
tide 흐름, 물결, 조수
telenovela 텔레노벨라(스페인, 포르투칼, 중남미의 일일 연속극)
treacherous [|tretʃərəs] 위험한, 기만하는, 믿을 없는
 ex> The ice on the roads made driving conditions treacherous.
 ex> He was weak, cowardly and treacherous.


"If you cross illegally into the United States, you are putting yourself and your children in grave danger."// The border patrol is also launching radio spots and billboards designed to counter the notion that the immigrants are getting a free pass in the U. S. because they are minors or traveling with minors.// A tough sell since the overwhelming number of moms and kids coming across illegally are allowed within days to take buses to be with family already in the United States.// And right now of course these kids and moms are released to go anywhere in the U.S they want, hopping on buses with just a promise to appear in court.//

put someone in danger 누군가를 위험에 처하게 하다
border patrol 국경 순찰
launch 시작하다출시하다
radio spots 라디오 광고
billboard 옥외 광고판
counter 막다
 ex> I tried to argue but he countered that the plans were not yet finished.
 ex> Businesses would like to see new laws to counter late payments of debts.
get a free pass 무임승차하다무료로 이용하다
a tough sell 힘든 설득 작업
 ex> But that argument is a tough sell without some sort of scientific back-up.
appear in court 법정에 출두하다
 ex> He was ordered to appear in court.

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